Let’s get familiar with what is landing page and why you need
it before jumping on how to create one.
What is Landing Page?
Landing page as the name suggests redirects a user to a
particular web page for special
action. It could be lead capture, sale, product
You can redirect users to your landing page
from various sources such as Facebook ads, Email,
Social media post to name a few.
Landing pages are a great prospect for generating leads to
grow your mailing list or drive more sales.
You can’t stop there; technically you can use a landing
page for anything that attracts users for more
Why Landing Page?
Generate Relevant Data & Insights
Have you ever wondered which specific campaign or channel help
you to generate more leads? The fact is tracking the behavior
of landing pages through various campaigns can be very useful
as you would be getting the proper insight about your target
This insight can very well help you to figure out the overall
effectiveness and the results.
Increase Email List
Landing pages are preferably used as a means of the lead
generation which means that your business would preferably get
an email, phone number which you can turn into potential leads.
A landing page must contain a form which asks for user
information which can very well be used as a way to increase
your Email List.
By using this Email list, you can send across various
promotions, newsletter and promotional sales offers which in
turn help your business to stay at the top.
Landing pages can be a great to increase your brand awareness.
This will help users to get engaged with your brand and thus
more likely to recognize your business.
So, when designing a landing page for your business do keep in
mind that look and feel of the page are unique so that the
customers remember it easily. Don’t forget to put your
brand logo on your
Landing pages are meant to work on a particular objective. You
can perhaps optimize the elements of a landing page so that you
can make an action for that particular task as much as
possible. This will make users understand that you can
recognize their problems and thus help them by solving their
Also, you can add testimonials of various people on the landing
page for a particular service or product.
I hope you get an idea about the advantages of landing pages
and how you could very well take the benefit associated with
How to Create Fantastic Landing Page?
Thanks to the following some of the best WordPress plugins for
helping you to create a landing page quickly.
Are you in love with the drag and drop
functionality of WordPress? If, yes, then you would probably
love OptimizePress .
OptimizePress can help you create beautiful landing pages with
the facility of monitoring the changes you are making with the
support of a live editor.
There are various drag and drop components available which can
quickly help you make any landing pages such as sales,
marketing or any page you wish to make.
Also, you have the luxury of using 30 predefined
templates. You don’t need to be a tech-savvy, and
yet you can design any page you wish to from scratch.
2. Thrive Landing Pages
Thrive let you create
high-conversion amazing pages without writing a single line
code. Loved by thousands of marketer, business owner.
Thrive includes features such as split test
and advanced performance analytics that are of top notch
quality. Thrive got more than 160 templates available for
you to speed up the landing page creation.
You can use Thrive Landing plugin with any WordPress themes so
go ahead a give a try to create excellent sales, marketing,
InstaBuilder is another easy to use a
landing page builder that help you construct responsive
websites. InstaBuilder is available with tons of design
features such as text, columns, and buttons to name a few.
Also, you would be equipped with various features such as
built-in image editor, integrated graphics, and opt-in
firewalls. It also has inbuilt analytics that would help you
out in context to what is happening on your landing pages.
Elementor is actively installed with more
than 100,000, so you can’t go wrong. Elementor is live page
builder with more than 25 modules to help you to create a
multi-purpose landing page. Some of the modules are:
Some of the modules are:
- Icon/Image box
- Social icons
- icon/icon list
- Google maps
- image, video
- Progress bar
Elementor got few pre-made templates so you can get it started
faster and give you an option to save, import & export the
design templates. All the designs are mobile friendly and have
inbuilt 400+ awesome icons, 800+ Google fonts, SEO optimized.
I’ve personally used Elementor for about & few pages and
Page Builder by SiteOrigin
is one of the most popular WordPress plugins with more than 1
million installed. It works with almost any type of theme ,
and you can get the page created without coding.
Some of the features:
- Live editor – see how it does look like without
saving/refreshing your page
- Available in 17 languages
- Version control – don’t worry if you broke something with
the new change. You can always roll back or roll forward
with one click.
- Custom CSS – need little CSS addition? No problem.
Most importantly, it’s FREE.
6. Beaver Builder
Beaver is one of the highly praised WordPress
page builders which works flawlessly with Genesis framework .
Beaver is developer friendly, SEO optimized, responsive
& support WooCommerce. It can collaborate with any
Beaver is trusted by more than 275,000 sites.
You can create either landing page from scratch or choose from
more than 30 templates.
Beaver got the lite version with limited
functionality in FREE so give a try and see how it goes.
Qards by Designmodo is the fantastic plugin to
create an awesome landing page in card or presentation style.
You can create promo site, startup, article, photo story in
minutes. Qards is fully responsive and supports in-line
Not just landing page but you can create a complete website
with Qards without coding.
A list won’t be complete without including Leadpages . One of the market leaders in
providing a solution for lead capture, landing page creation,
digital asset delivery, etc.
You can create high-performing landing, lead page with
more than 350 templates or entirely from
scratch. Leadpages is a SaaS-based solution which
integrates with WordPress, Joomla, Drupal, etc. Some of
the notable features:
- Drag-and-drop customization
- A/B testing with analytics
- Lead capture with link, pop-up
- One-click signup
- countdown timer
- integrate with a majority of the email services
Leadpages let you add pages not just to WordPress but any site
including Facebook page. If you are serious about leads, then
give a try to Leadpages.
Earlier, creating Landing Pages was an expensive process, but
with the above plugin, you can create actionable landing
page quickly at an affordable price. Some of them are