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According to the recent survey findings of the Consumer
Intelligence Research Partners, Android operating system has a
more loyal customer base in comparison to iOS.
The data shared by CIRP exhibits a loyalty
rate of 91 percent for Android over 86 percent for iOS in the
year 2017. Last year in January 2016, this figure ranged from
89 to 91 percent for Android; for iOS, it hovered between 85 to
The research organization measured the operating system loyalty
in the percentage of customers that remained loyal to their OS
while switching to a new phone over a span of twelve months
which ended in December 2017.
Mike Levin, Partner and Co-Founder of CIRP said: “Loyalty for
both Android and iOS increased in 2015 and into 2016 when it
leveled off for both operating systems.”
He further explained that with the presence of only two mobile
OS, most of the users have selected their brand of choice and
prefer sticking to it.
So Google and Apple need to focus more on selling better
products and services in order to retain their loyal customer
This is precisely why both the companies aim at gaining more
significant revenues from their respective user base.
When it comes to the Android operating system, users have
broader access to an extensive array of smartphones that
support Android. It also provides flexibility to users while
trying out new devices without sacrificing their investments in
Furthermore, the fact that Android devices are usually more
affordable in comparison to iOS devices has further contributed
to the figures.
It is also worth noting that the rate of switching
operating system is different from the total number of people
“We know Android has a larger base of users than iOS, and
because of that larger base, the absolute number of users that
switch to iOS from Android is as large or larger than the
absolute number of users that switch to Android from iOS.
Looking at the absolute number of users in this way tends to
support claims that iOS gains more former Android users, than
Android does former iOS users,” explains Mike Levin, partner
and co-founder of CIRP.
Although these loyalty rates cannot be regarded the
equivalent of switcher rates and this is where iOS really
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